SEO

The most important goal of search engine optimization (SEO) is obviously, rankings. Of late, digital marketers have been trying to downplay the importance of rankings in favor of more branded signals to Google’s search algorithms, in an…
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People who are just getting started with a new internet business often get that common feeling that search engine optimization is too technical while the competition in SERPs is enormous. So generally SEO isn’t worth the effort. While…
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I can remind myself the very first days I heard about Search Engine Optimization. I was eager to learn it and found every single “SEO Guide“ on the internet, wonderfully informative and useful. But unfortunately I couldn’t find…
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Let’s not beat around the bush here. Irrespective of what some professionals may claim, search engine rankings are still the best indicators of SEO progress. Sure, on their own, they’re nothing more than a means to an end – increasing…
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In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a…
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As a society, we have been conditioned with the age-old saying “Build it and they shall come”.
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We all know that duplicate content is a bad thing, right? But what is it? And why is it bad? To fully understand the issue of duplicate content, we need to look at it not from the context of a website owner, but rather from the…
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Keywords are vital to the success of the website. With Google tightening its screws in providing information to web owners, it has become imperative for you to do your keyword research thoroughly.
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You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t…
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